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America’s Next Top Model is one of the biggest hits in
reality TV, and Diggit partnered with UPN to bring this catty
classic to the world of wireless. Promoted both on-air and online,
Mobile Model boasted a robust messaging program, lots of interactivity
in polls and voting, and a host of exclusive content featuring
the stunning contestants. Mobile Model became a key element
in connecting viewers with their favorite reality show.
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