As a thanks for participating in the contest and voting for their favorite artist, users were offered a free ringtone download. Driven to the Text Your Pick website, customers could enter a confirmation code to obtain one of ten tones, chosen by Target as representative of some of black music’s biggest icons, including the Commodores, the Supremes, the Jackson 5, the Temptations, Musiq, Mary J. Blige, Jay Z, Black Eyed Peas, Dr. Dre and Ludacris.