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Diggit teamed with Motorola and youth voter registration organization
Rock the Vote for a first-of-its-kind mobile campaign centered
on the 2004 Presidential Election. Designed to educate, inform
and engage young voters, the program featured everything from
up-to-the-minute text message news alerts to interactive polls,
content downloads, and wireless voter registration. On Election
Day, nearly 21 million voters ages 18 to 30 cast ballots, an
increase of 5 million voters over 2000. The Motorola/Rock the
Vote Mobile campaign was considered instrumental in that success.
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