The centerpiece of the RTVMO campaign was its mobile portal,
a content-rich site available on all browser-enabled phones.
Here, users could not only get information on voter registration
and helpful Election Day instructions, but they could also vote
in weekly polls on topics most relevant to their demographic,
or get involved with Rock the Vote's extensive street teams
program. Users returned to the site regularly to read frequent
informational bulletins that described campaign and election
news in terms most relevant to their lives.
