With the number of subscribers to RTVMO messaging pushing well
into six figures, SMS news alerts were the most robust element
of the campaign. Each user that opted into the program received
a free ringtone or wallpaper in return, and were then kept abreast
of developing news on hot-button election issues via text message.
As Election Day grew closer, and users became more engaged in
the election, text message alerts linked directly to additional
information within the RTVMO mobile portal, seamlessly synchronizing
the two program elements.
