The core of mVibe is the mobile portal, available in both WAP and BREW formats on Cingular/AT&T and Verizon, with more carriers to be added in 2005. Loaded with content from each month’s newsstand issue, the subscription-based application also includes mobile exclusives that enrich the original content, plus interactive polls, up-to-the-minute news, downloadable ringtones and wallpapers, and more. mVibe is the top urban music application in the market today, and version 2.0 is in production now.