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The GRAMMY mobile campaign included a website promoted and linked
from within the official GRAMMY.com site, and was designed as
an easy point of entry for less savvy mobile users. Here, users
could sign up for text messaging, find out how to send a message
to shortcode GRAMMY, and discover how to get downloadable GRAMMY
nominee ringtones on their AT&T or Verizon mobile phones. |
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