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Diggit worked with the GRAMMY Awards to create a suite of mobile
products, including text messaging, games, quizzes, downloads
and interactive polls, to enhance the overall GRAMMY experience.
With nominee ringtones in featured placement on AT&T and
Verizon, the program created awareness and spurred awards show
tune-in not just among the established audience of the GRAMMY
Awards, but also with new viewers via mobile.
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