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Music fans hotly anticipate the GRAMMYs each year, and the level
of interest in the Awards was reflected in a high volume of
text messaging sign-up via web or shortcode GRAMMY. Users who
opted in for messaging received breaking news alerts, interactive
polls, tune-in information and up-to-the-minute winner updates,
making them the most in-the-know among their fellow fans and
friends. |
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