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When adidas teamed with hip-hop superstar Missy Elliott to create
a new line of shoes and apparel, the need to engage mobile-savvy
fans was key to the line’s launch. Diggit built a series
of integrated mobile elements in the US and internationally,
featuring text messaging about the products, a mobile portal
to find store locations, exclusive content from Missy and more,
raising the awareness of the Respect ME line and bolstering
adidas’ reputation as a company on the edge of technology. |
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