Millenials and Cord Cutters

Diggit is capturing data on these diverse groups of people categorized by segmented behavioral traits and consumption patterns across life stages

285MHHS Globally

60M Active HHs Monthly

Monica
  • Leading Millenial
  • Single
  • Loves Romantic Comedies
moniaaca
Jeremy
  • Cord Cutter
  • Parent of 2
  • Reads business books
jeremy
Emily
  • Trailing Millenial
  • Binge watcher
  • Likes Horror and Fantasy
emily
Gary
  • Downloads 10 films/month
  • Loves Thrillers
  • Chicago Suburban living with parents
gary
phil
  • Trailing Millenial professional
  • High income up and comer
  • Loves Racing movies
phil

how does diggit work?

diggit is capturing data on this diverse grup of people categorized by segmented behavioral traits and
consumption patterns across life stages

  • capturedata

    Diggit mines entertainment consumption data

  • enhance data

    Diggit enhances it with meta data and third party data overlays to give us better audience targeting

  • score & normalize

    Diggit creates user affinity scores to refine what we know about household consumption patterns.

  • package & sell

    Diggit packages the data for Ad Agencies and CMOs